#4: Freedom

FREEDOM

Freedom in our nation

 Freedom of expression

 Freedom to be who you want to be

 Freedom to show emotions

Freedom to leave this life and enter a new

My story focuses on the concept of "Freedom". Beginning with the first image of the flag and the fist in the air, this displays the freedom we have while living in this country. As the pictures move about they show the freedom that we, as people, have in our lives; expression, personal choices and lifestyle, emotions. The last picture of the story shows a gloomy cemetery which I'd like to see as something beautiful rather than sad. It is my way of showing the freedom we have from this life when our earthly lives are done and over. 

There are definitely different ways in which I could have organized this to change the story and/or change the emphasis on certain images. The images can obviously also be viewed in a different way. Some may not see freedom when they view my images.

There are other elements that could add to this story, whether that be a song playing in the background that verbalizes the thought of freedom. It could also be a bible verse that involves freedom that could be positioned in the beginning or the end of the story of pictures. 

#3: "Plastic Pants"

Fruit of the Loom (2015)- "Plastic Pants" 

Intended Audience: Men who wear boxers, boxer briefs, and/or Fruit of the Loom products

Values/Opinions of Targeted Audience: Men want a pair of underwear that is comfortable and fitting in all situations, i.e. in the workplace or dancing at the club

Does Fruit of the Loom appeal to those values/opinions?: Yes, they are advertising a new line of boxer briefs that do not "ride up" and are comfortable for men in all situations. They use this ad to bring humor to the idea of comfortable and fitting undergarments.

Social/Cultural Connotations: Men in the workplace

Colors/Pictures/Phrases Used: The hip hop song in the background while the men enter their workplace and dance, the bright colors of the boxers wrapped tightly by plastic wrap
Overall Purpose: Fruit of the Loom is showing men who have carefully wrapped their boxers in plastic wrap to prevent them from "riding up" and making the undergarments more comfortable and fitting. The ad is meant to sell their product of new boxer briefs that promote comfort and proper fit without the problems that other brands may have. 

Are they successful? I think Fruit of the Loom is very successful in this commercial. They bring light to the situation and make the idea of proper fitting undergarments sound appealing to men. The intensity from the music and dancing make the viewer and/or consumer interested in the commerical from start to finish, therefore allowing the purpose of the commercial to be made known to the person watching. I think the humorous aspect of the commercial being the men wearing plastic wrap pants may hinder the overall message only because it doesn't actually show the product being used and liked.